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Consumers look forward to summer sales to snag high-quality pieces at a fraction of the original price. You should get ready for your fashion brand’s summer sale and try some exciting new ideas to generate more traction and revenue!
Here are some great ways to promote your summer sale and generate buzz around your fashion brand:
1. Influencer Marketing
There are a lot of fashion and lifestyle influencers in every locality. You can tap them and engage in some ex-deals. These don’t have monetary involvement, but you need to set aside a budget or resources for the free products. However, not all influencers accept exchange deals, so set a budget for this campaign and work with influencers who have direct access to your target audience.
A whopping 87% of consumers reported being influenced by an influencer’s post or recommendation when making a buying decision, and over 90% of marketers believe it to be effective. If you want solid results, you can also prioritize this strategy in your next summer sale campaign.
2. Make the most of social media
You can create a hashtag around your summer sale, and curate your social media content calendar to focus on the upcoming sale. Make sure you start posting regularly weeks before the sale to create anticipation around the big day. Create a branded hashtag as well to create buzz and promote discoverability. Besides images, include some videos of the products and be creative and compelling all the way!
3. Encourage User-generated Content
Influencers aren’t your only access for added word-of-mouth marketing. Your customers can be your brand advocates too! You can incentivize having them post something about the summer sale by giving further discounts or other perks. You can have them share a photo, review, an unboxing moment, etc. You can share their posts or feature their pictures directly on your social media page.
4. Consider a Virtual Fashion Show
Live-streaming is all the rage as it allows for real-time engagement via the comments section and Q&A sessions. This is a great chance to showcase the items you have on sale. This gets potential customers inspired about all the styling options they can use for themselves this summer season. Actual fashion shows can get really overwhelming and expensive, but virtual ones are relatively easy to set up and really cost-effective.
5. Create Bundle Deals
You can pair complementary items, create some themed bundles, and add in your bestsellers or new arrivals. You can even create influencer or staff picks to further curate your exciting bundles. You can also set the bundles as a limited-time offer to trigger that sense of urgency. Flash sales or countdown timers are some great ideas. Social proofing like adding a “Customer Favorite Bundle” can also help create trust and drive sales. Make sure to highlight how much they’re saving to make the offer even more compelling.
6. Host Giveaway or Contest
Whether it’s a photo contest or styling challenges, there are lots of ways to add more fun and gamify the experience. You can have your followers share a social media post around your summer sale for the chance to win an exciting prize or giveaway. You can use some ready-made fashion sale templates for these social media posts. Many users love these types of interactive contests. This doesn’t only promote your fashion brand’s summer sale, but they can also help you build a sense of community around your brand.
7. Update Website Banners
Make sure to update your home page and website banners, so your existing users and new visitors will immediately know what’s up, what’s new, or what’s coming. Use some eye-catching graphics with all the bold and summer-themed colors. Make sure the visuals and CTAs are all in place. Highlight the discount details, countdown timers, best sellers, or other main value proposition for your upcoming summer sale. Before anything else, ensure that your site’s load speed is great and your website is mobile-responsive.
8. Email
Maximize your email list and send announcements about the upcoming offers. You can even create exclusive bundle offers for your email subscribers. Prepare in advance and send some teaser campaigns. Personalize emails as much as possible and segment your list accordingly. From the subject lines to the follow up reminders, be thorough and compelling across the board.
Conclusion
Driving excitement around your summer offers can be exciting not just for the consumers but for your brand. It’s a chance to not only drive revenue but more brand awareness and loyal customers. Take this as an opportunity to build more engagement and authority in your space and be creative with your marketing ideas. The insights you get from this year’s campaign can be built upon to fuel the success of the many more summer sales in the coming years.
